The Selling Process

We are dedicated to providing you with the very best in personal service and attention to help you sell your property at the right price.

  • Give you a strong start by providing you with a comparative market analysis (CMA) of similar properties that have recently sold or are currently on the market, using up to the minute local market info.

  • Give our honest opinion in determining the current value of your home, and develop a listing price strategy based on current market conditions.

  • Design a marketing strategy specific to your property utilizing the most appropriate tools; advertising, internet promotion, open houses, broker’s tours, word of mouth, and exposure to real estate professionals and potential buyers all over San Francisco Bay Area, California and even internationally.

Getting Started + Market Strategy


On the Market + Offers

  • Work with you to make your property more attractive to potential buyers with the least expense to you. We can also help secure a loan to fix up your property for the sale if necessary.

  • Give you access to RealScout, providing you with the same MLS data that we use, so you can keep an eye on any competitive properties that come on the market.

  • Work with you to prepare all disclosures and documentation to prepare the property for sale and to safeguard your legal interests.

  • Review offers, prepare counteroffers and addenda as needed, and negotiate on your behalf to maximize your sales price and optimize your terms.


Closing

  • Meet your specific needs; do you need a quick sale or possibly a rent back? (stay in the property and rent the property back from buyer after the sale closes).

  • Coordinate inspections, appraisals, escrow, and closing.

  • Handle all of the details throughout the entire sales transaction, be available for you, answer any questions that may arise and keep you informed of all updates or changes.

  • Provide you with all of the paperwork from the transaction on a CD or in an email after the close of escrow.

  • Be your ongoing real estate advisors for any home related needs or real estate inquiries you may have.